Introduction to Bluesky

Bluesky, initially launched in 2019 as a research initiative within Twitter under the leadership of Twitter co-founder Jack Dorsey, has evolved into a fully independent social media platform. Now operating as Bluesky Social, the platform is spearheaded by CEO Jay Graber and is experiencing rapid growth. From 3 million users at the beginning of 2024, Bluesky has expanded to approximately 29 million users by January 2025, establishing itself as a prominent player in the social media landscape. This significant growth has attracted numerous organizations, prompting them to establish a presence on the platform.

Corporate Adoption: domain.cam’s Entry

Among the organizations joining Bluesky is domain.cam, an ICANN-accredited registrar and a leading provider of the .cam generic top-level domain (gTLD). domain.cam recently created its official Bluesky account, accessible at https://bsky.app/profile/domain.cam. This move reflects the increasing corporate interest in leveraging Bluesky’s decentralized and user-centric platform to engage with a growing audience.

Verification on Bluesky

Bluesky recently introduced a verification feature, enabling organizations to obtain a “Verified” checkmark, reminiscent of Twitter’s legacy verification system. Announced on April 21, 2025, and detailed in Bluesky’s official blog (https://bsky.social/about/blog/04-21-2025-verification), this feature enhances credibility for verified entities. A prerequisite for obtaining a checkmark however, is verifying ownership of a domain and updating the default Bluesky handle to a custom domain or subdomain, as outlined in this 2023 post (https://bsky.social/about/blog/4-28-2023-domain-handle-tutorial)

domain.cam’s Verification Process

domain.cam recently completed the domain verification process to align its Bluesky handle with its official domain, in anticipation of the upcoming “Verified” checkmark. The procedure, designed to be straightforward, can be accomplished through one of two methods:

1. DNS TXT Record: Adding a TXT record to the domain’s DNS settings to validate ownership.
2. Well-Known File: Hosting a file at https://{handle}/.well-known/atproto-did, where {handle} represents the desired domain or subdomain.

domain.cam opted for the well-known file method, completing the verification in few streamlined steps:

1. Configuration: domain.cam created an account using the default handle (domain-cam.bsky.social)
   
   
   
   
2. Validation: domain.cam created the required file at https://domain.cam/.well-known/atproto-did with the appropriate Decentralized Identifier (DID) information. Bluesky’s system verified the file’s presence and authenticity, confirming domain ownership.
   
   
   
   
3. Handle Update: Upon successful validation, domain.cam updated its Bluesky handle to reflect its official domain, enhancing brand consistency.
   
   

Conclusion

Bluesky’s rapid growth and innovative features, such as domain-based verification, underscore its appeal to organizations seeking a decentralized and authentic social media presence. By joining Bluesky and completing the verification process, domain.cam exemplifies how businesses can leverage this platform to strengthen their digital identity. This is generally available for all domain owners as the benefits for the domain owner are a quick decentralized, efficient and at no additional cost certification method. An outstanding innovation for the domaining industry.
As Bluesky continues to evolve, its decentralized architecture and user-focused features position it as a compelling alternative in the social media ecosystem.